1. The Art of Innovation by Tom Kelly
The Art of Innovation written by Tom Kelly is one of the bestselling books in the United States. The first edition of this book was published on January 16,2001 by Crown Business Publication. As this book can ... a customer which in turn will help the lead users determine good product and service innovations stem from the product's user was very profounding. IDEO, a firm founded by brother of Tom Kelly was joined by him, which in a way inspired Tom to spread his knowledge. There is a huge importance of innovative organization which survives and thrives the ever changing market. A collaborati...
- Word Count: 1674
- Approx Pages: 7
- Grade Level: Undergraduate