1. The Importance of an Effective Movie Trailer
... . The story itself is hilarious and brilliant, but because of the scanty marketing input, it didn't receive a very impressive opening gross, which is barely over 2 million dollars in North America (Box Office, IMDb). Several reasons contributed to this dissatisfied performance. First of all, the name is ambiguous, and somehow stupid. In China, the name is translated as "Three Idiots Play ... " movie like "Batman" and "Iron Man", marketers are able to utilize usage segmentation to pay more attention on how to keep former audience and attract new ones. The trailer is only a two-minute-video...
- Word Count: 1092
- Approx Pages: 4
- Has Bibliography
- Grade Level: Undergraduate