1. NFL
... the NFL is able to generate revenues for the league. NFL Properties is responsible for leading all marketing efforts for the league's teams. Once again this centralized method of marketing has been pressured to change by the league's large capital teams, most notably Jerry Jones of the Dallas ... Cowboys. In this centralized approach, NFL Properties once again has economies of scale as a perceived advantage. For large companies looking for the rights to market NFL products like hats, sneakers and ... -Cola who have national and international interests, becoming a League-wide sponsor is ...
- Word Count: 2310
- Approx Pages: 9
- Grade Level: Undergraduate