... staff, Research: Reaching Beyond Scanners) The companies entering into BtoB (business-to-business) or BtoC (business-to-consumer) online commerce receive an instant access to communicate with its customers directly. "Pete Blackshaw, CEO of Planetfeedback.com says that the Internet is one of the world's most powerful focus group." (Promo staff, Research: Reaching Beyond Scanners) He also points out that "marketers ... ...

• Word Count: 9452
• Approx Pages: 38
• Has Bibliography
• Grade Level: Undergraduate

... her for thirty-five dollars. Nike employees called it the "Swoosh." But by the 1990s, when it was worn by Knight endorsers Michael Jordan, golfer Tiger Woods, and tennis champion Pete Sampras, among many others, the Swoosh had become the most recognizable commercial logo in global sports. Davidson later received Nike stock from Knight, and rightly so. Her design made it ... ...

• Word Count: 1589
• Approx Pages: 6
• Grade Level: Undergraduate