1. Television Advertising
... lost because of the lack of lip synchronization. Audio that is not synchronized with video can be distracting and viewers might fail to identify with the advertisement. (Furnell, Lines, Mued & Reynolds, 2003) As an example in a comparison of music styles and lyrics used in television advertisements, Nelson and Paek (2007) observed that domestic brands were more likely than multinational brands to ... ...
- Word Count: 759
- Approx Pages: 3
- Grade Level: Undergraduate