... influence employees and their behavior. However, anthropology brings several strengths to business. One is the participant-observer approach to research. This emphasizes looking at what people do in addition to asking them what they do. Survey research can be affected by perceived power relationships with the corporate hierarchy so that people's responses are affected by what they ... think is the goal of research. The participant-observer approach involves working with people over a longer period of time. This insider or outsider viewpoint often helps anthropologists to understand thin...

• Word Count: 971
• Approx Pages: 4
• Grade Level: Undergraduate