1. Gender Stereotypes in Modern Society
... society? Method Design This report used the qualitative research method known as Focus Groups to collect the necessary data related to gender stereotypes. Focus groups, first used in the 1940s by Merton and Fiske to conduct audience studies, employ a semi-structured group interview process, led by a researcher or moderator, which permits the free flow of information between participants in an informal ... and relaxed environment (Cohen, 2006). Focus Groups were the method of choice for this study as they permitted participants to quickly generate responses from not only their own opinio...
- Word Count: 2714
- Approx Pages: 11
- Has Bibliography
- Grade Level: Undergraduate