... where they will be encountered over and over again." (Kern, The Case For Promotional Products) However, these items should be carefully chosen to get the company's name and lasting message across the prospective buyers. The selected promotional item must relate to the theme and be the best to meet the objective of the promotion. Last year, during Easter, Coca Cola Estonia has distributed ... an Easter egg toy with a small plush chicken inside the toy, which was given away as a ... worth of attention of the prospect. After the contact is established and appointment is agreed, the salespe...

• Word Count: 9452
• Approx Pages: 38
• Has Bibliography
• Grade Level: Undergraduate