1. The Advantages of Focus Groups
... people open up in a way which is seldom seen in one-to-one interviews (Jarrett, 1993; Knodel et al, 1987). As participants answer questions, the responses spark new ideas or connections from other participants. Yovovich notes; "Interaction among respondents stimulates new ideas and thoughts. Yet group pressure challenges participants to be more realistic" (Yovovich, 1991). Furthermore, the focus group is more realistic ... ...
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- Approx Pages: 22
- Grade Level: Undergraduate