... product he is selling. This is an example of "external or situational attribution" which means that "people infer that a person's behavior is due to situational factors" (SparkNotes, 2013). The salesman made an early assumption of the customer based on what he saw of the customer's appearance in the showroom, which Heider (1958) describes as external attribution or ... "observed internal or dispositional attribution", says that "people infer that an event or a person's behavior is due to personal factors such as traits, abilities, or feelings" (SparkNotes, 2013). In the concept of attri...

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• Grade Level: Undergraduate