Bowerman and Knight were one of the first sports shoe companies to go to Japan to make their products. ... According to the Encyclopedia for Business, 2nd Edition (2012) "During its first year in business, Blue Ribbon Sports made $8,000; ten years later Knight and Bowerman changed Blue Ribbon Sports to Nike and were making $2 million in sales". ... Prefontaine was the first of many internationally recognised sports professionals to endorse Nike, with Tiger Woods, Michael Jordan, Lance Armstrong and many other sports legends and teams being apart of Nike's marketing campaign....

• Word Count: 2554
• Approx Pages: 10
• Has Bibliography
• Grade Level: Undergraduate

"Blue Ribbon Sports" was what they named their little new company. ... But by the 1990s, when it was worn by Knight endorsers Michael Jordan, golfer Tiger Woods, and tennis champion Pete Sampras, among many others, the Swoosh had become the most recognizable commercial logo in global sports. ... Her design made it possible for people in faraway lands whose languages did not easily translate the word Nike to identify Nike products simply by the Swoosh. ... Knight had discovered that endorsement by sports champions, the most universally recognized celebrities, was the most effective marketing p...

• Word Count: 1589
• Approx Pages: 6
• Grade Level: Undergraduate