... IT Background of The Issue Personalized or Custom Advertising means advertisements that are adapted to the user. Companies save a user's information of pages visited by storing their cookies. It is a text file that a Web server automatically sends to your PC when you browse certain Web pages. They are stored on your hard drive so servers can access them when you return ... engaged in the process. The advertising agency uses Internet tools such as pop ups and emails to catch that person's attention. This includes fixed and mobile e-mail, Worldwide Web (WWW), messaging, other mobile servi...

• Word Count: 1431
• Approx Pages: 6
• Has Bibliography
• Grade Level: Undergraduate