1. The Art of Innovation by Tom Kelly
... technique. Another gem I found in this book was, "If you're not in the jungle, you're not going to know the tiger"(page 31). Like said, we can read about the tiger or even watch a documentary on tiger, but to truly understand the aspect of the tiger, one has to live in the jungle. It is same for innovation. Going and understanding a customer's environment is beneficial but ... it's not true with video conferencing with customer. One has to experience the need beforehand. Another gem I was impressed with was ... , "Finding the right people to observe helps". I really don't know anyone .....
- Word Count: 1674
- Approx Pages: 7
- Grade Level: Undergraduate