1. The Effects Of Attitude Framing On Attitude Resistance
... a local election or toward a campus proposal. After reporting these attitudes on both dichotomous and continuous measures, participants learned additional information that ran counter to their initial attitudes. After they read the persuasive message, participants re-reported their attitudes. In both studies, participants who indicated "support" showed more subsequent attitude change than did participants who indicated "oppose." Because this effect was demonstrated ... when collapsing across initial attitudes, the mere framing of an attitude seems to impact the subsequent strength of th...
- Word Count: 421
- Approx Pages: 2
- Grade Level: Undergraduate