In the 1970's, the bottling networks of Coke and Pepsi were owned by independent bottlers, multibrand franchise firms, diversified companies, and the concentrate producers. Then in the 80's the franchise owners and the concentrate producers purchased large percentages of the various bottling networks. By 1990, most of the major diversified companies, including one called Beatrice and General Cinema had sold their bottling operations, and in 1990 independently ... owned franchises went form owning 45% of all bottling plants, to only owning 17% percent of them. In the early 1980's about 150 of ...

• Word Count: 346
• Approx Pages: 1
• Grade Level: Undergraduate

... . First is PepsiCo's ability to continue expanding internationally with PepsiCo Beverages International, with the saturation of their "classical" home market. The Latin Market is continuing to grow both nationally and internationally, and PepsiCo is taking ... this population promote their brand. Second, PepsiCo has made strategic alliances with the NBA, NFL, and fast-food franchises to help with their national and global growth. Another opportunity that PepsiCo is ... pursuing is to enter the growing Healthy Snack/Beverage Industry. With their alliances and acquisitions, PepsiCo has bee...

• Word Count: 255
• Approx Pages: 1
• Grade Level: Undergraduate