1. The Effects Of Attitude Framing On Attitude Resistance
... or toward a campus proposal. After reporting these attitudes on both dichotomous and continuous measures, participants learned additional information that ran counter to their initial attitudes. After they read the persuasive message, participants re-reported their attitudes. In both studies, participants who indicated "support" showed more subsequent attitude change than did participants who indicated "oppose." Because this ... demonstrated when collapsing across initial attitudes, the mere framing of an attitude seems to impact the subsequent strength of that attitude. The research, ho...
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- Approx Pages: 2
- Grade Level: Undergraduate