... higher windshields, customized seats, and clothing items are produced or contracted to be produced by all leading manufacturers. Since these items realize high profits and strengthen customer relations and customer loyalty, this area is providing an opportunity for companies. To succeed here, firms provide a wide product line, of stylish items, and aggressively advertise/market them. Financing Services: As ... motorcycles ranging from scooters to heavyweights, and together control the largest share of the market. Their wide product line though has also created some customer complaints to...

• Word Count: 2805
• Approx Pages: 11
• Grade Level: Undergraduate

... . Its "eagle" logo is licensed to more than 100 manufactures. Successfully marketing this brand image, the company has been able to achieve a long-term relationship with its customers. Customer loyalty is most evident in the Harley Owners Group, which is a Harley-Davidson riders' fraternity with 600 US chapters. Harley-Davidson maintained brand equity well with creative marketing. This year the ... risk of aliening its loyal customers who expect Harley-Davidson to continue with its heavyweight motorcycles image. This recommendation will allow Harley-Davidson to avoid upsetting its custome...

• Word Count: 1423
• Approx Pages: 6
• Grade Level: Undergraduate

... wheels. Seeing this trend, Harley-Davidson, known for making bigger, heavier, "workhorse " motorcycles, began producing lighter, faster models, and soon became dominate in the racing world, winning back the loyalty of motorcycle aficionados worldwide. In 1965, Harley-Davidson goes public, offering stock and ending their family ownership. In 1969, the American Machine and Foundry Company (AMF) purchases Harley-Davidson. However ... maintaining their signature style and characteristics, such as their famous "potato, potato, potato " sound. A sound unique to Harley-Davidson motorcycles due...

• Word Count: 1695
• Approx Pages: 7
• Has Bibliography
• Grade Level: Undergraduate