The fact that the ranch owner, who happens to be looking for the dog, is wearing the hat gives the brand more exposure and hints at brand loyalty and credibility. ... However, the video begins to appeal to ethos as the narrator of the commercial begins to list qualities such as, "Dedication, Loyalty and Friendship". As the commercial fades into a close up of beer being poured from a tap, the narrator states, "The choices we make, reveal the true nature of our character". ...

• Word Count: 1484
• Approx Pages: 6
• Grade Level: Undergraduate

., philosophers like Plato and Aristotle studied the art of rhetoric, and realized its true linguistic power. ... At the peak of the Grecian empire, philosophers recognized rhetoric's true purpose was to lead to truth. ... Therefore when rhetoricians persuade for their own gain, they pervert rhetoric's true nature. ... Unfortunately, this is not true today. ... Today rhetoric lacks its true purpose. ...

• Word Count: 4544
• Approx Pages: 18
• Has Bibliography
• Grade Level: Undergraduate

Inherent in this targeting, especially of the very young, are the advertisers fostering the youth's loyalty to foods, creating among the children a loss of individuality and self-sufficiency, denying them the ability to explore and create but instead often encouraging poor health habits assimilated from eating fast food. ...

• Word Count: 1887
• Approx Pages: 8
• Has Bibliography
• Grade Level: Undergraduate

Brands have always been closely related to cultural values. Branding has become a critical issue for firms competing within heterogeneous industries. Over the last decades, the brand evolved from a simple product attribute to the role of value creator for the entire firm. Today brand management repr...

• Word Count: 2019
• Approx Pages: 8
• Grade Level: Undergraduate

SABC news will want to distinguish itself from E news for example in an effort to strengthen brand loyalty and create a perception that there are no substitutes available on the market. ... A true monopoly offers no clear substitute for the products and buyers must either purchase the goods or abandon the product. ...

• Word Count: 3032
• Approx Pages: 12
• Has Bibliography
• Grade Level: Undergraduate