To fulfill my manager's request, in this essay I will take several psychological factors into account to determine the right price for Party Package Deluxe. ... This means that if a price is perceived as a good price for the product or service and the price is perceived as fair for that type of product or service, consumers will experience positive transaction utility and may engage in purchasing. ... Therefore it is very important to make sure the price will be perceived as a fair price when establishing the price for the third, new, Party Package Deluxe in order to make sure consumers w...

• Word Count: 2679
• Approx Pages: 11
• Has Bibliography
• Grade Level: Undergraduate