... approaches throughout the video to portray a serious and professional line to its viewers while still being a "Gentleman's Beer". The advertisement begins with a scene of men in wheelchairs playing basketball. The use of the wheelchairs appeals to the viewers' pathos. Someone viewing this ad is more likely to use a product that they are emotionally connected to. However, the video begins ... appeals to both the credibility of the brand and the emotion of those watching due to the intense nature of the quote, the wide-angle scene showing one man in a wheelchair, and all of the friends he...

• Word Count: 1484
• Approx Pages: 6
• Grade Level: Undergraduate