... of product placement. In this study, products placed in low-speed games, such as bowling, will probably be more recalled than items set into a faster paced games, such as a car-racing. Moreover, mobile games were classified into two categories: games requiring a high level of attention and games requiring a low level of attention. Oakes and North (2006) argue that a quick rhythm treatment ... goal of this exploration was to assess whether the sort of game, area used, item arrangement and type of brand influenced the effect of advertising. In the test, an auto racing game and a bowling a...

• Word Count: 1065
• Approx Pages: 4
• Has Bibliography
• Grade Level: Graduate