... which dulls the screen and, according to the award-winning designer and brand consultant Jennifer Bourn, "has associations with loss or depression" and "affects the mind and body by causing unsettling feelings" (Bourn, 2013). These associations in which Bourn refers to all possess negative connotation and it could be agreed that these different filters have been used ... health. Pathos is also present within the advert as the encoder compares the fictional relationship between the two men with that of real life intergenerational relationships. For example, the advert starts with the sta...

• Word Count: 2659
• Approx Pages: 11
• Has Bibliography
• Grade Level: Graduate