... quot;, gives insight into the impact of product placement in mobile games and if it would prove to be valuable. Therefore, the purpose at this point is to analyze whether game type, brand type and product placement in mobile phone games influence gamers' reviews instantly after gameplay and whether they alter their attitudes towards games, product placement and purchasing intentions. ... was conducted using 2 types of games: one that requires a high level of concentration versus another that doesn't require as much concentration. Additionally, space division was taken into consideration,...

• Word Count: 1065
• Approx Pages: 4
• Has Bibliography
• Grade Level: Graduate