... not providing them with satisfaction (Knowles, Diamantis and El-Mourhab, 2004). 5.0 Trend of Corporate Sustainability In the hotel industry, there are many organizations that are starting to embrace social responsibility at a higher pace (Kotler et al, 2010). Many organizations in the industry now appreciate the benefits of being socially responsible and they are also seeing the marketing ... benefits of corporate social responsibility (CSR). An increasing number of hotel organizations are now taking steps which make them better corporate citizens, such as implementing a CSR code which t...

• Word Count: 1555
• Approx Pages: 6
• Has Bibliography
• Grade Level: Graduate

... . In the context of ROI marketing today, companies would be well served to look beyond investments and impressions. With consumers and businesses sharing information online and via social networks faster than ever, it is these soft metrics that may tell an even greater story than the hard numbers associated with traditional ROI. Priceline.com would be ... easily tracked by software or pay for impression advertising; 2) return on impression/perceptions---how the company is branded by consumers via their discussion of experiences with Priceline.com on social media; 3) return on opportunity-...

• Word Count: 729
• Approx Pages: 3
• Has Bibliography
• Grade Level: Graduate

In today's ever changing "Nanosecond Culture" of social networks, empowered customers and hyper competition, we need to be prepared to immediately implement holistic thinking for our marketing and communications strategy. With an increase in global competition, technological advances, ... among various departments in Indian companies. The idea of IMC still manifests itself in a variety of local and situational ways for marketers. It is necessary to examine the cultural and social factors with demographic influences, keeping in perspective a pertinent analogy of 'GO GLOCAL" with the conc...

• Word Count: 1553
• Approx Pages: 6
• Grade Level: Graduate

... the technological changes taking place in the new global markets.       Marketing Communication is a multidisciplinary field of study having a wide scope for the graduates from the fields of Communication, Economics, Commerce, Social Sciences, and Management. Successful marketing communication relies on a combination of options called the promotional mix. These options include advertising, sales promotion, public relations, direct marketing and personal selling. The internet ... ...

• Word Count: 2453
• Approx Pages: 10
• Has Bibliography
• Grade Level: Graduate