... present the idea that Coca-Cola bridges the gap between the two generations by bringing the two men together to share happiness and love in their family relationship thus creating an association to brand's core values. Although the advert has been created to influence its audience with a particular ... grandparents and their Grandchildren enjoying happy times as they drink Coca-Cola together. This persuades the decoder to create an emotional connection between their family experiences and the brand's personality, giving the illusion that both are symbiotic in nature. Coca-Cola has been at...

• Word Count: 2659
• Approx Pages: 11
• Has Bibliography
• Grade Level: Graduate