The challenges these hotel organizations are currently facing are making it difficult for companies to achieve competiveness and more and more companies are starting to implement competitive strategies in order to improve their performance and overall competitiveness. ... In this research paper, a discussion will be carried out about the current trends which are apparent in hotel organizations. In this analysis, the emphasis will be on a number of aspects and these include a review of literature about the current trends in relation to social marketing, innovative technology, customer satisfact...

• Word Count: 1555
• Approx Pages: 6
• Has Bibliography
• Grade Level: Graduate