... helping companies create a sustainable competitive advantage. Hence, it is not surprising why many hotel organizations are embracing IT at a greater pace (Law and Jogaratnam, 2005). 4.0 Trend of Customer Satisfaction The next trend which is very apparent in the hotel industry in these present times is the trend of producing the highest possible level of customer satisfaction. It is observed that an ... and the environment. Hence, these customers are likely to show patronage to commercial organizations that are socially responsible as opposed to those which are not (Kang et al, 2012). Th...

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• Approx Pages: 6
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• Grade Level: Graduate