... , 2004). For example, a large number of hotel organizations are starting to have social media websites on Facebook, LinkedIn and Twitter and these websites provide all the required information to prospective and existing customers of these hotel organizations (Kotler and Kevin, 2009). In fact, many hotel organizations allow customers to make bookings through social media websites by ... in providing opportunities for enhanced guest services in order to satisfy the increasing expectations of customers (Law and Jogaratnam, 2005). These hotel organizations recognize that advanced technolog...

• Word Count: 1555
• Approx Pages: 6
• Has Bibliography
• Grade Level: Graduate