1. Macro And Micro Economics
... : What they are and what the difference is between them. A company's marketing environment consists of the actors and forces outside marketing that affect marketing management's ability to develop and maintain successful transactions with its target customers. Inside this environment lies two other environments, the microenvironment and the macroenvironment. These two environments together make up the ... consists of the competitors facing the company. The fifth component consists of all the publics that have an actual or potential interest in or impact on the organization's ability to a...
- Word Count: 383
- Approx Pages: 2
- Grade Level: Graduate