... the standards that TV viewers demand. This presents issues for media coverage of sports, because, inevitably, covering the sport means covering the sponsor. It is almost impossible to watch any major sporting event without being subjected to corporate logos, both at the track/pitch and as part of the TV images. Sponsorship is one way for corporations/brands to reach millions ... ...

• Word Count: 208
• Approx Pages: 1
• Has Bibliography
• Grade Level: Graduate