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TV

            As sport becomes an ever-more popular entertainment medium for TV and radio broadcasters, sponsorship becomes an ever more popular way for large corporations to market themselves: it is a very effective way of associating their brand or identity with the values represented by a particular sport. As professional sport becomes increasingly driven by money (players demanding high wages, equipment needing to be the latest technological advance) then sponsors seem to be the only way to provide the cash necessary to keep the sport running to the standards that TV viewers demand. This presents issues for media coverage of sports, because, inevitably, covering the sport means covering the sponsor. It is almost impossible to watch any major sporting event without being subjected to corporate logos, both at the track/pitch and as part of the TV images. Sponsorship is one way for corporations/brands to reach millions of eyeballs worldwide via a single channel of communication and many companies allocate huge sums of money to their sponsorship budgets. The media are seen as playing a key role in attracting sports sponsorship, and a sport that has little media coverage has little hope of sponsorship. Therefore, we are entering a situation where, increasingly, sports are dependent on the media for their survival.
            


Essays Related to TV

1. IMPACT OF TV

In 1937, National Broadcasting Co. began to broadcast the TV program formally. ... Current events comedy, take risks, and stage drama scene finish performing live and become well received by audience TV program intelligence test program the TV series of content night. When the TV makes enormous success in amusement, the TV begins to develop its news institutions again, introduce some important social public affairs too at the same time. A large amount of sports matches were re-laid in the TV, in early days, the TV program presented a batch of TVs program relying mainly on music by the fifties....

  • Word Count: 478
  • Approx Pages: 2
  • Grade Level: High School

2. TV addiction

The Harm of the TV Addiction In the article "TV Addiction" Marie Winn reflects only one side of the people's problem who are addictive to TV- waste of time. ... What is so great about TV? ... TV gives a false image of life. ... They all wish to look like TV models. ... We became slaves of TV, it is dictating our lives. ...

  • Word Count: 425
  • Approx Pages: 2
  • Grade Level: High School

3. Reaction from TV

And watching TV became the most covinient way, people can get the "unearned" experience from it. ... Hamill's view completely denies the benefits that TV makes to the society. ... Teenagers who treat TV as a source of entertainment lose themselves in TV world. We cannot account this as a problem caused by TV; it is just due to those teenagers use TV in a wrong way. But if they realize the correct usage of TV, they will be successful in their lives. ...

  • Word Count: 1097
  • Approx Pages: 4

4. Comparison between radio times and tv times

Radio Times and TV Times I am going to deconstruct and analyse two media texts which are both print based. The two texts are extracted from the TV Times and Radio Times 12 years ago for the Christmas and New Year period. ... The TV Times is working class and has lots of screamers like "Look who's in the Christmas Pudding Club!". ... The TV Times only has little pictures associated with Christmas bordering the front cover. ... The Radio Times is a cartoon print and the TV Times is a real life photograph with a cartoon border. ...

  • Word Count: 386
  • Approx Pages: 2
  • Grade Level: High School

5. Digital TV

Lack of skills: Concerns associated with employee technical skills is becoming very common in the digital TV industry. ... Because a number of shoppers today are already purchasing products online - and Internet access via digital TV exists, advanced IT skills are definitely required for the future health of the digital TV industry. ... This is because they confuse digital TV with pay TV, believing that they must pay for their five channels once they convert. ... Many consumers are also unenthusiastic towards digital TV due to their unwillingness to watch more channels. ... To de...

  • Word Count: 7438
  • Approx Pages: 30
  • Grade Level: Undergraduate

6. Digital TV

Lack of skills: Concerns associated with employee technical skills is becoming very common in the digital TV industry. ... Because a number of shoppers today are already purchasing products online - and Internet access via digital TV exists, advanced IT skills are definitely required for the future health of the digital TV industry. ... This is because they confuse digital TV with pay TV, believing that they must pay for their five channels once they convert. ... Many consumers are also unenthusiastic towards digital TV due to their unwillingness to watch more channels. ... To de...

  • Word Count: 2480
  • Approx Pages: 10
  • Grade Level: Undergraduate

7. Television Influences

However, my views on TV have changed over the years. ... This was the first time TV really had a lasting effect on me. I soon found TV as a major source of personal entertainment. ... This leads to probably my biggest effect from TV, my career. I am currently taking TV production with Mr. ...

  • Word Count: 501
  • Approx Pages: 2
  • Grade Level: High School

8. Digital Television

Digital TV, with its MPEG-2 compression scheme, offers higher quality picture and sound than analog TV (Gerbarg, 1999). ... Digital TV, as opposed to analog TV, is a much more suitable for interactivity. ... Digital TV can have a resolution of up to 1920 x 1080, or 2,073,600 pixels, six times more pixels than on an analog TV (Conexant Systems, 2001). ... Digital TV, as opposed to analog TV, is capable of producing CD quality sound. ... Digital TV, in contrast to analog TV, has the capabilities to rival the modern day film industry in picture quality, sound and aspect ratio. ...

  • Word Count: 1817
  • Approx Pages: 7
  • Grade Level: Undergraduate

9. Reality TV

But Fear Factor is not the only reality TV show it just probably goes the most extreme. ... This may sounds pretty simple but they have to go 3 months without TV or radio or any outside contact and are quite often forced to go on a peanut butter and jelly diet for a whole week (not even pop just water.) ... Survivor is probably my most favorite reality TV show. But the most recent real TV show that I watched was "The Lap of Luxury". ... But if you just want to sit down for a half hour and kill yourself laughing I recommend you watch "Most Extreme Elimination Challenge" Or MXC on spi...

  • Word Count: 723
  • Approx Pages: 3
  • Grade Level: High School

10. Tv violence and children

For example, in the article, A Kick in the Head, "James Walsh tells about a Swedish satellite TV network that stopped the children's TV series Mighty Morphin Power Rangers after a five-year-old girl was beaten senseless by three small boys and froze to death (1)." ... For example, according to Ronald Slaby in "Closing the Gap on TV's "Entertainment" Violence," "The research demonstrates that TV is a teacher. ... It is one of the most persuasive and effective teachers ever created, and American TV teaches many misleading and harmful lessons about violence (Slaby5)." ... In "Violence, ...

  • Word Count: 1648
  • Approx Pages: 7
  • Grade Level: Undergraduate

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