1. The Lincoln Electric Company
... welding solutions rather than individual products. The company's original approach to diversification and technological leadership enabled the company to supply products and services that its competitors did not offer. In addition to groundbreaking products, Lincoln strategically marketed and sold its products, offering advice to its customers on how to use its welding equipment without charging them directly ... for the advice. Lincoln employees would meet with prospective customers to assess their welding requirements, and make specific product recommendations together with a return-on...
- Word Count: 800
- Approx Pages: 3
- Grade Level: Graduate