... the moral rightness of an action is determined solely by its results. If the consequences are good, then the act is right; if they are bad, the act is wrong [CITATION ShawBusinessEthics p 42 l 1033 ]. "Utilitarianism maintains that the morally right action is the one that that provides the most happiness for all those affected" ... all those affected. If the consequences bring more net good then those of any alternative action, then this action is the right one and the one we should perform" [CITATION ShawBusinessEthics p 48 l 1033 ]. If a company does not do what success demands fai...

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