... paper, a discussion will be carried out about the current trends which are apparent in hotel organizations. In this analysis, the emphasis will be on a number of aspects and these include a review of literature about the current trends in relation to social marketing, innovative technology, customer satisfaction and corporate sustainability. 2.0 Trend of Social Marketing In the hotel organization presently, there seems to ... ...

• Word Count: 1555
• Approx Pages: 6
• Has Bibliography
• Grade Level: Graduate

... process and (ii) probe into the possible supplementary impact of relational resources from customers and retailers throughout operative process. In general, there are five sections in the article, including (i) literature review part is about IT's business value in supply chain and perspective of e-business process, (ii) the model of research and its six hypotheses part is to test the relationships among ... ...

• Word Count: 2453
• Approx Pages: 10
• Has Bibliography
• Grade Level: Graduate