The recent rise of new forms of media and the modern changes in the world have driven individuals to invest less time watching TV, listening to the radio and reading magazines and books (Gardner et al. 2009); lately, youthful demographics have progressively moved their hobbies to alternative types of entertainment. Similar to online and PC games drawing the attention of ... games and seemed to have accurately measured its feasibility as a new channel of advertising. Based on the limited-capacity model of attention, Oakes and North (2006) argue that playing a low-speed game requires less ener...

• Word Count: 1065
• Approx Pages: 4
• Has Bibliography
• Grade Level: Graduate

... in the mid-'80s, to Scotland, Holland, and Germany. The story starts with the initial, utopic discovery of Ecstasy and its boundary-lowering qualities, and ends, with varying degrees of speed, with the descent into polydrug abuse and depression. Resisting easy moralizing, Reynolds' analysis of the dialectic remains admirably balanced, sensitive to both the consciousness-expansion which can inspire insights that ... carry over into everyday life, and the tunnel-vision nihilism which is usually the outcome of rave as an end in itself. At times, the scales tip; Reynolds' persistent reading...

• Word Count: 695
• Approx Pages: 3
• Grade Level: Graduate