1. Mobile Games and Product Placement
... , the goal of this exploration was to assess whether the sort of game, area used, item arrangement and type of brand influenced the effect of advertising. In the test, an auto racing game and a bowling alley game were picked as games requiring a high level and a low level of concentration. Both games were controlled concerning the course of action range (central versus ... ...
- Word Count: 1065
- Approx Pages: 4
- Has Bibliography
- Grade Level: Graduate