... context or considered any broader cultural and historical factors. The irony of this is that social identity theory came about initially through Henri Tajfel's experimental laboratory based research on social perception which highlighted cognitive biases. His results suggested that people overestimate the physical difference of high and low value coins and underestimated the size difference of similar valued coins. Tajfel argued ... positive identification. Billig argues that this cognitive aspect of Tajfel's theory is not entirely cognitive. Motivational premises are not entirely exclu...

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• Approx Pages: 10
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• Grade Level: Graduate