1. Macro And Micro Economics
... them. A company's marketing environment consists of the actors and forces outside marketing that affect marketing management's ability to develop and maintain successful transactions with its target customers. Inside this environment lies two other environments, the microenvironment and the macroenvironment. These two environments together make up the all of the elements present in the marketing environment. The microenvironment consists of five forces close to the company that affects its ... second component includes the marketing channel firms that cooperate to create value: the supp...
- Word Count: 383
- Approx Pages: 2
- Grade Level: Graduate