... nearly 80% of large 5 star hotels take part in some kind of socially responsible activities that relate to charitable donations. The research also shows that a diversity policy was present in 60% of hotels and 40% did speak about social responsibility in their mission and vision statements. There were a number of companies that were focused on providing a well balanced approach to social ... ...

• Word Count: 1555
• Approx Pages: 6
• Has Bibliography
• Grade Level: Graduate

... marketing department and also relations with other departments and groups. The effect of IMC plans are building bridges with other internal departments and making everyone aware of the thrust and theme of the program. The Indian companies are identifying the target niches on social and attitudinal behavior, and offering common product across different demographics and also formulating the message accordingly. Internet ... ...

• Word Count: 1553
• Approx Pages: 6
• Grade Level: Graduate