... ène within the video is also used to support the narrative of juxtaposition. For example, throughout the advert, both men are seen to be consuming food on a number of occasions. Grandpa's diet is presented to be balanced and healthy in comparison to his grandson's. The encoder uses a close-up first person camera shot (See appendix 1) to draw the decoders' attention to the comparison between the balanced portions of ... healthy, home-made food with that of the larger, unhealthier meals which are consumed by the grandson. This theme of differences is further seen as the narrative portrays...

• Word Count: 2659
• Approx Pages: 11
• Has Bibliography
• Grade Level: Graduate