... out of business." This statement underlines the idea that brands such as Coke rely on their consumers to develop a loyal and emotional relationship with the brand's persona and this is achieved by the consumer investing in the core values which are attributed to the brand. These values form the brand's ideology, and in the case of Coke this ideology is one which aims to ... 'Love Life, Love Coke' to communicate this ideology to the consumer thus encouraging them to associate human emotions such as happiness, enjoyment and love with the product. The design of both the company's contou...

• Word Count: 2659
• Approx Pages: 11
• Has Bibliography
• Grade Level: Graduate