... an even greater story than the hard numbers associated with traditional ROI. Priceline.com would be well served to look the following: 1) return on impression-the actual number of people who eyeball your product or services on line, easily tracked by software or pay for impression advertising; 2) return on impression/perceptions---how the company is branded by consumers via their discussion ... ...

• Word Count: 729
• Approx Pages: 3
• Has Bibliography
• Grade Level: Graduate

... contributes to a stronger and more potent brand name for the organization in question. Another benefit of being an active CSR role in the industry is that is helps attract customers who appreciate CSR (Kotler et al, 2010). Presently, many consumers are stating to have an affinity to organizations that are socially responsible and are keen to do business with companies that ... ...

• Word Count: 1555
• Approx Pages: 6
• Has Bibliography
• Grade Level: Graduate

... make it more complex task to market their goods in a streamlined and consistent manner. The concept of IMC with focused and massive marketing is fairly new to the Indian companies who have traditionally experienced a mixed economy and trade restrictions back home. In a protected economy, the companies had faced restricted competition and consequently did not realize the importance of targeted and more ... ...

• Word Count: 1553
• Approx Pages: 6
• Grade Level: Graduate