... ', and 'Love Life, Love Coke' to communicate this ideology to the consumer thus encouraging them to associate human emotions such as happiness, enjoyment and love with the product. The design of both the company's contour bottle and its logo are the visual images which create the brand's identity. In order to reinforce the brand's ideology and identity, the image has ... ...

• Word Count: 2659
• Approx Pages: 11
• Has Bibliography
• Grade Level: Graduate