... channel of communication and many companies allocate huge sums of money to their sponsorship budgets. The media are seen as playing a key role in attracting sports sponsorship, and a sport that has little media coverage has little hope of sponsorship. Therefore, we are entering a situation where, increasingly, sports are dependent on the media for their survival....

• Word Count: 208
• Approx Pages: 1
• Has Bibliography
• Grade Level: Graduate