... ). For example, a large number of hotel organizations are starting to have social media websites on Facebook, LinkedIn and Twitter and these websites provide all the required information to prospective and existing customers of these hotel organizations (Kotler and Kevin, 2009). In fact, many hotel organizations allow customers to make bookings through social media websites by providing them with links on these ... ...

• Word Count: 1555
• Approx Pages: 6
• Has Bibliography
• Grade Level: Graduate

... , choice, implementation and control of all elements of marketing communications which efficiently (best use of resources), economically (minimum costs) and effectively (maximum results) influence transactions between an organization and its existing and potential customers and clients." The American Association of Advertising Agencies defines IMC as "a concept that recognizes the added value of a comprehensive plan that evaluates the strategic roles of ... ...

• Word Count: 1553
• Approx Pages: 6
• Grade Level: Graduate