1. Macro And Micro Economics
... the firms, and marketing intermediaries. The third component consists of the five types of markets in which the company can sell: the consumer, producer, reseller, government, and international markets. The fourth component consists of the competitors facing the company. The fifth component consists of all the publics that have an actual or potential ... real income and changing consumer spending patterns. The third, natural environment shows the coming shortages of certain raw materials, increased energy costs, increased pollution levels, and increasing government intervention in natur...
- Word Count: 383
- Approx Pages: 2
- Grade Level: Graduate