... the encoder compares the fictional relationship between the two men with that of real life intergenerational relationships. For example, the advert starts with the statement "based on hundreds of stories" and ends with a montage of images that present grandparents and their Grandchildren enjoying happy times as they drink Coca-Cola together. This persuades the decoder to create an emotional ... ...

• Word Count: 2659
• Approx Pages: 11
• Has Bibliography
• Grade Level: Graduate