1. Risk Perception and Decision Making Strategies
... outcomes. Both fields require investing time and money into an idea or solution with the aim of deriving profitable results. In this study, Lowell W. Busenitz from University of Houston and Jay B. Barney from Ohio State University, concluded that entrepreneurs are more susceptible to decision making biases and heuristics than managers at large corporations. Entrepreneurs' susceptibility to overconfidence and representativeness was ranked higher ... ...
- Word Count: 1231
- Approx Pages: 5
- Has Bibliography
- Grade Level: Graduate