... is the same, they are targeting people not so interested in fashion and they are also taking off their brand label from many of their merchandise, something their competitors have also done (ie- American Eagle, Abercrombie & Fitch, etc/). Thinking that prior to their big rebranding their customers were ... audience that will listen to what you have to say is important. Engaging in social media and influencing CSR will make the brand image more personal. Threats Brands like American Eagle, Abercrombie and H&M who may have declining sales but have long term brand loyalty are a big threat .....

• Word Count: 4096
• Approx Pages: 16
• Grade Level: High School