1. Oward A Personology Of The Consumer
... from the narrow perspective of developing yet another individual difference measure in an already crowded field of personality scales or considering the moderating effects of a given trait on some relationship of interest. Understanding the individual person in his or her role as a consumer should be ... early 1980s by the emergence of the five-factor taxonomy of personality traits, which proposes that five dimensions are necessary and sufficient to represent human personality in terms of traits. Arranged in order of magnitude of variance accounted for in personality ratings, the five d...
- Word Count: 3484
- Approx Pages: 14
- Has Bibliography
- Grade Level: High School